promotional Film (IAFW 2009)

I was asked by Stef Holtz to create a suiting concept for a high-quality promotional film for Fashion designer Ilja Visser new summer collection 'Ready to Fish'. It needed to be a personal film, where she would show the audience her philosophy.

After working out a concept and storyboarding the film, we teamed up with production company US to help out on the project. Our team completed the film, from concept to final product, within 2 weeks.

The film was shown at the International Amsterdam Fashion Week 2009, before the catwalk show started.

Production Company: US Concept: Stef Holtz & Joery Verweij, Director: Steven van Hemmen, D.O.P: Tibor Dingelstad, Visual Effects: Bas van Bergen, Stef Holtz, Ruud Kouwenberg