Gouda Cheese Experience

Whoohoo invited me to join as an Art Director to dsign the captivating cheese-centric universe. My contributions extended to the creation of an array of concept art and storyboards, including the development of the central character, Ralfie—a youthful cheese maestro who skillfully guides the visitors throughout the entire experience.

In addition to the stories and characters, the project involved extensive world-building, crafting a unique realm where everything revolved around the delectable world of cheese. Amongst other things, I designed cheese inspired furniture, fabrics, stained glass panes, trophees and paintings. Have a look below at a selection of the designs and work in progress visuals!

Below, you'll find a selection of these designs and work-in-progress visuals, offering a glimpse into the creative process that brought the Gouda Cheese Experience to life!