Milka - The Unsung Hero
TV commercial / set designer
Milka chocolate delivers a heartwarming holiday tale in "The Unsung Hero," a Christmas commercial for European audiences. At an Alpine school, kids are rehearsing a choral arrangement of the soul/gospel track "You Got the Love". Amidst the preparations, one of the young singers forms a special bond with a custodian, who tirelessly works on the sets and lighting to ensure the success of their performance.
My work
Set design
Harry Ammerlaan asked me to help design a Berlage-style stage for this sweet holiday commercial. The stage required substantial dimensions and had to be an exact fit for the chosen location. Designing the stage and decoration was an enjoyable challenge, ensuring that both the style and precise dimensions aligned perfectly. For a closer look at the design process and the diverse moods we aimed to capture, please explore a selection of my designs and illustrations below.
Credits
release: December 2019
Milka
Global Director Milka : Godert Van den Heuvel
Associate Marketing Director: Ciara O'Connor
Milka Equity Manager : Agnes Posa-Somos
Wieden+Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Hannah Smit, Edouard Olhagaray
Art Director: Teresa Montenegro
Copywriter: Christopher Cryer
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Group Account Director: Eleanor Thodey
Account Director: Hannah Heider
Account Manager: Kristina Jorgensen
Head of Planning: Martin Weigel
Planning Director: Nusara Chinnaphasaen
Planner: Alex Jeanneau
Head of Comms & Digital Strategy: Danielle Pak
Comms Planning Director: Wes Young
Digital Strategist: Kieran Kenlock
Art Producer: Stacey Prudden
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Lead Designer: Malia Killings
Project Manager: Gabriela Cimenti Moreira
Business Affairs: Fiona Fan
art department: Harry Ammerlaan
stage set designer: Joery Verweij
Cake Film and Photography
Director: Dr. Bowman- Herman Van Den Bosch, Laurens Jans
Director of Photography: Herman Van Den Bosch
Producer: Annemien Lijfering
Executive Producer: Clarisse Venekamp
Final Cut London
Editor: Ed Cheesman
Wave Sound Studios Amsterdam
Sound Designer/Mixer: Randall MacDonald
MassiveMusic
Artist / Title: You Got the Love (publishing licensed, master by Massive)
MPC Amsterdam
Flame: Ricky Weissman
Colorist : Jean Clement, Matthieu Toullet
Producer: Gwenn Hardouin