Trekpleister
TV commercial / art director
Meet Aaf! The friendly store manager representing the Trekpleister brand.
Aaf embodies Trekpleister’s care en friendly service to her costumers.
My work
Art direction
Concept art
Storyboard
Studio Whoohoo invited me to collaborate on an exciting new commercial project for Trekpleister, the renowned Dutch retailer specializing in health and wellness products. The aim was to create a unique world for the Trekpleister brand, with a prominent focus on store manager Aaf.
Amongst my responsibilities where designing Aaf and the customers, as well as the exterior and interior of the store and various props. Designing Aaf has been an awesome team effort, besides myself, 4 other designers worked of Aaf! You’ll find a comprehensive credit list below this gallery of my designs for Aaf and the Trekpleister World.
Store and Street styleframe
Aaf character concept
Customers character designs
Store Counter prop concept
Advertisement Board prop concept
Vacuum Cleaner prop concept
Street Lantern prop concept
Street Trees prop concept
Speedpaints
Character Details
Exterior Sketch
Exterior Sketch
Interior Sketch
Interior Sketch
Interior Sketch
Credits
release: June 2023
Studio Whoohoo!
producer: Ruud Kouwenberg
creative director: Stef Holtz
technical director: Bas van Bergen
storyboard & concept art: Joery Verweij, Hilde Buiter, Rachelle Joy Slingerland, Nanda van Dijk, Stef Holtz
hair grooming: Artem Eriknov
rigging: Jean Paul Tossings, Thiago Valentim, Nanda van Dijk
lead character animator: Nanda van Dijk
character animation: Bastiaan Schravendeel, Evie de Visser
D.O.P: Koen van Bergen
3D: Stef Holtz, Christiaan van Rhijn, Evie de Visser, Kilian van der Avoird,
Bas van Bergen, Nanda van Dijk, Bastiaan Schravendeel
compositing: Nina Blaauwbroek, Bas van Bergen, Ruud Kouwenberg, Kilian van der Avoird
colourist: Rachel Stone
sound design: Earforce
voice over: Karin Bloemen
DDB Unlimited / 180
producer: Marloes van den Berg, Jenny Leung
executive creative director: Maarten Remmers, Wouter Voges
account: Jeroen Nijhuis
strategy: Joris Gruiters, Emma Hasenbos
Eigen Fabrikaat
creative: Joshua Hartman, Robin Verhoek
A.S. Watson Group
marketing director: Brenda Smith
head of marketing: Ingeborg Ligteringen
marketing manager: Caja Demeris